On the eve of the Tricity Derby, Lechia Gdańsk has acquired a new, prestigious partner. zondacrypto – one of the largest and longest-operating cryptocurrency exchanges in Europe – joins the group of Club Sponsors. Under the agreement valid until the end of the 2026/2027 season, the company has become the Official Cryptocurrency Exchange of Lechia Gdańsk.
The zondacrypto logo will appear on the back of the first team’s match shirts in all Ekstraklasa and Polish Cup fixtures. The brand will also be visible on the club’s stadium advertising media, in its digital channels, and in dedicated fan activations.
– We are pleased about the cooperation with Lechia Gdańsk, a club with great traditions, passion, and enormous potential. Together we want to build a bridge between sport and modern technologies. Our goal is above all to support the club, but also to promote a safe approach to cryptocurrencies and to educate fans about the digital future – says Przemysław Kral, CEO of zondacrypto.
– The partnership with zondacrypto is truly an important step in building the strength and position of Lechia. It is also an opening to the world of new technologies, which will give us all – the club and the fans – new opportunities for development and engagement. We are very happy about this cooperation, and the fact that such a recognizable brand from the world of cryptocurrencies has trusted us shows that we are heading in the right direction – said Paweł Kokosza, Commercial Director of Lechia Gdańsk.
The cooperation will include promotional activities aimed at Lechia fans. The agreement will run until 2027. A special promotion has already been prepared: every new user who registers on the zondacrypto.com with the code LECHIA, completes the verification process and makes the first transaction, will receive 10 USD in cryptocurrency on their zondacrypto account. Details of the promotion are available at https://zondacrypto.com/pl/first-steps/lechia.
– For us, sponsorship is not just about the exposure of the logo on the shirt or at the stadium. We want partnerships to be alive and engaging, which is why we focus on activations that create something more than just branding. Already during the upcoming match against Arka Gdynia, fans will be able to meet people in zondacrypto shirts – it will be enough to perform a simple activity to receive a ticket for the next game against Górnik Zabrze. This is just the beginning – together with Lechia we are planning a number of initiatives that will allow us to get closer to the fans . – adds Krzysztof Sikora, Sponsorship Project Coordinator at zondacrypto.
zondacrypto will replace XUDO on the back of Lechia shirts. XUDO will continue as a sponsor, with its logo moving to the first team’s shorts.
The cooperation with Lechia Gdańsk is another step in the consistently implemented strategy of sports engagement by zondacrypto. The company was founded in 2014 in Katowice and was the first professional cryptocurrency exchange platform on the Polish market. The new Sponsor of Lechia Gdańsk is developing dynamically, providing services to individual and business clients. It offers a wide portfolio of products, including the crypto-fiat payment gateway – zondacrypto pay, the ZND platform facilitating entry into the world of cryptocurrencies, and the zondacrypto Academy, i.e. an educational platform. It also systematically invests in sport and football, cooperating with such clubs as Raków Częstochowa, Pogoń Szczecin, GKS Katowice, Wieczysta Kraków, Bologna FC 1909, Parma Calcio, Atalanta Bergamo, AS Monaco, AS Monaco Basket, and HC Davos.
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zondacrypto is one of the largest and longest-operating cryptocurrency exchanges in Europe, offering an intuitive and secure platform for buying, selling, and storing digital assets. The company was founded in 2014 and since then has been dynamically developing its services, providing solutions for both individual investors and enterprises. It has operating licenses, entries in registers of service providers, or is a member of self-regulatory organizations in Italy, Slovakia, Cyprus, Estonia, Switzerland, and Canada. It operates in full compliance with legal regulations, including the MiCA regulation, as well as the much stricter Estonian regulations.
The company is actively involved in sports and financial partnerships. Among other things, it is the title sponsor of the Canyon//SRAM zondacrypto women’s cycling team, whose rider is Kasia Niewiadoma – the brand ambassador. The leading European cryptocurrency exchange recently announced its involvement in this year’s edition of the Tour de Pologne – both men’s and women’s. This year, zondacrypto was also a sponsor of the Giro d’Italia Women and other Italian classics – Strade Bianche and Milano San Remo. It is also worth noting that it is a partner of financial institutions such as Incore Bank.
Moreover, zondacrypto is bound by sponsorship agreements with teams such as Raków Częstochowa, Pogoń Szczecin, GKS Katowice, Wieczysta Kraków, Dziki Warszawa, Bologna FC 1909, Parma Calcio, Atalanta Bergamo, AS Monaco, AS Monaco Basket, and the Swiss hockey team HC Davos. The brand’s ambassadors, in addition to the aforementioned Katarzyna Niewiadoma, include Wojciech Szczęsny, Szymon Ładniak, Andrea Pusateri, Arthur Leclerc, Tiffany Cromwell, Giorgio Chiellini, Valtteri Bottas, and David Trezeguet.
zondacrypto is not only a cryptocurrency exchange. It is also a broad portfolio of products, including the crypto-fiat payment gateway – zondacrypto pay, the ZND platform simplifying entry into the world of cryptocurrencies, and the zondacrypto Academy, an educational platform offering training materials and courses for those who want to expand their knowledge of cryptocurrencies and blockchain technology. The entire ecosystem is powered by the ZND token, which debuted on the first exchanges in October 2024.
Thanks to the above initiatives, among others, zondacrypto strengthens its position as a leader in the cryptocurrency industry, offering comprehensive solutions for users.
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